The strategy is already broken. The revenue just has not confirmed it yet.
The strategy is already broken. The revenue just has not confirmed it yet.
There is a phase in every strategy breakdown where the numbers are still acceptable but the underlying conditions have already deteriorated. Strategic drift, accountability gaps, and incentive misalignment compound below the surface while the team stays busy.
Here is how to read those signals before the revenue confirms them.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.