https://businessconsultant.micro.blog/categories/marketing-strategy/ en Thu, 21 May 2026 10:48:46 -0400 https://businessconsultant.micro.blog/2026/05/21/what-should-marketing-do-when.html Thu, 21 May 2026 10:48:46 -0400 http://businessconsultant.micro.blog/2026/05/21/what-should-marketing-do-when.html <p><img src="https://cdn.uploads.micro.blog/14124/2026/cover-credit-tightens.jpg" alt="What should marketing do when credit tightens, Fractional CMO answer"></p> <p><strong>What should marketing do when credit tightens?</strong></p> <p>Audit attribution first. Cut activities with no measurable pipeline contribution. Protect the channels with the highest revenue per dollar of spend. Reinvest savings in closed-loop measurement so the next budget conversation is evidence, not opinion.</p> <p>Kamyar Shah, Fractional CMO, World Consulting Group.</p> <p><a href="https://kamyarshah.com/what-happens-to-your-marketing-when-credit-tightens/">kamyarshah.com/what-happ&hellip;</a></p>