What should a CEO do when tight credit forces a strategy decision?
What should a CEO do when tight credit forces a strategy decision?
Decide before the cost of capital decides for you. At 8.2 percent short-term loan rates, every delayed strategic decision compounds in price. The companies that come through a tightening cycle in a stronger position are the ones that pick a direction, commit resources, and let the discipline of an explicit choice shape the next 90 days. Drift is the most expensive option on the table.
Kamyar Shah, Fractional COO and CMO, World Consulting Group.