What is strategy planning actually for, and why do most plans fail?
What is strategy planning actually for, and why do most plans fail?
Strategy planning sets direction, defines goals, and translates capability into competitive advantage. Most plans fail at the translation step. The leader assesses capability, identifies market opportunity, then never connects those to a resource allocation that operational teams can act on. A plan that does not change next quarter’s calendar is a document, not a strategy.
Kamyar Shah, Fractional COO, World Consulting Group.