If your competitive advantage takes a paragraph to explain, you do not have one
If your competitive advantage takes a paragraph to explain, you do not have one
A competitive advantage that cannot be stated in one sentence is a feature list. The work of business strategy is making the decisions that eliminate optionality in exchange for focus. Most companies skip this step and pay for it in margin erosion and undifferentiated positioning for years.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.