Most entrepreneurs have a vision. Very few have a business strategy.
Most entrepreneurs have a vision. Very few have a business strategy.
Vision is where you want to go. Strategy is the specific logic for how you get there given your current resources, your market position, and who you are actually competing against. Without that logic, growth decisions are guesses.
This is the framework for building a strategy specific to your business, not borrowed from a business school case.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.