Most companies fail at strategy consulting before the engagement even starts

Most companies fail at strategy consulting before the engagement even starts
The failure is not in the strategy. It is in what the company thinks it is buying. Strategy consulting is not a document. It is a structured process for making decisions about direction, positioning, and resource allocation that your team cannot make objectively from the inside.
Here is what a real engagement looks like and where most go wrong.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.