Strategy before operations. Always. Here is why getting this sequence wrong is expensive.

Strategy before operations. Always. Here is why getting this sequence wrong is expensive.
If you build operational infrastructure before defining strategic direction, you will rebuild it within 18 months. Operations exist to deliver a strategy. Without the strategy defined first, you are optimizing a system you will need to redesign.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.