Alignment is not the solution to your strategy problem. It is a sign the problem was already solved.
Alignment is not the solution to your strategy problem. It is a sign the problem was already solved.
When a leadership team achieves alignment, it means a decision was finally made. Alignment itself produced nothing. Companies that treat alignment as the goal rather than the outcome of good decision-making will spend planning cycles in consensus-building rather than execution.
Kamyar Shah, Fractional Strategy Consultant, World Consulting Group.