You need a COO’s discipline. Not a COO’s salary.

You need a COO’s discipline. Not a COO’s salary.
A full-time COO is six figures plus benefits and equity. At $2.5M you don’t need the headcount — you need the operating discipline: KPIs, cadence, and someone who makes the trains run. That is what a fractional COO buys, in a smaller dose.
Kamyar Shah, Fractional COO, World Consulting Group.