Ad platforms optimize for attributed ROAS rather than realized contribution margin, which explains why top-selling SKUs often generate the thinnest profits after ad spend, returns, and fulfillment. Re-ranking a catalog by net contribution exposes why peak-revenue quarters frequently create severe cash flow deficits. Here are ten operational diagnostics addressing platform metrics, inventory funding, and channel risk: bit.ly/e-commerc…

#Ecommerce #AmazonFBA #RetailOps #DTC

Social card for businessconsultant.services: "Your Best Sellers Drain Cash", flat-design graphic, split layout, cobalt palette, trend-down motif.