Fractional COO Pricing: Retainer vs Outcome Models

Pricing a fractional COO on a flat retainer prices time instead of impact, while pure outcome models create attribution conflicts and misaligned horizons. The most durable structure is a hybrid that combines a baseline retainer for continuous operational work with defined upside tied to measurable revenue gains or cost reductions. Here is how to structure the engagement to keep incentives aligned: bit.ly/fractiona…

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