Kamyar Shah

  • What should marketing do when credit tightens?

    What should marketing do when credit tightens, Fractional CMO answer

    What should marketing do when credit tightens?

    Audit attribution first. Cut activities with no measurable pipeline contribution. Protect the channels with the highest revenue per dollar of spend. Reinvest savings in closed-loop measurement so the next budget conversation is evidence, not opinion.

    Kamyar Shah, Fractional CMO, World Consulting Group.

    kamyarshah.com/what-happ…

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