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What should a CEO do when tight credit forces a strategy decision?
What should a CEO do when tight credit forces a strategy decision?
Decide before the cost of capital decides for you. At 8.2 percent short-term loan rates, every delayed strategic decision compounds in price. The companies that come through a tightening cycle in a stronger position are the ones that pick a direction, commit resources, and let the discipline of an explicit choice shape the next 90 days. Drift is the most expensive option on the table.
Kamyar Shah, Fractional COO and CMO, World Consulting Group.
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What should marketing do when credit tightens?
What should marketing do when credit tightens?
Audit attribution first. Cut activities with no measurable pipeline contribution. Protect the channels with the highest revenue per dollar of spend. Reinvest savings in closed-loop measurement so the next budget conversation is evidence, not opinion.
Kamyar Shah, Fractional CMO, World Consulting Group.
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